Licter Europe
In Brussels, reputation is currency
About us
Why Licter Europe?
Our tailored solutions
Account Reach & Audience Intelligence
A decision-ready report that reveals who your content truly reaches, how relevant these audiences are, and what drives their engagement — so you can shape narratives that resonate with the people who matter.
Most organisations measure impressions, but not influence. This report reveals the real people behind your engagement — their profiles, proximity to your priorities, and the themes that capture their attention. It shows how your content positions you in their eyes and where your audience mix supports or hinders your strategic goals.
The analysis reconstructs the full story of your social reach: who engages, why they engage, and how your messages travel across communities. It highlights the narratives that pull relevant audiences closer, the tones that strengthen affinity, and the viewpoints that trigger agreement or resistance. The result is a clear picture of your current influence footprint and how to expand it.
Alliance Potential Mapping
A structured analysis of potential allies for a campaign you’ve been contemplating or looking for, or relevant partners for a project you have in mind. We map and score 20 organisations, with ID sheets, reach analysis, audience overlaps, and an outreach strategy.
In the EU, influence is collective. Most alliances form slowly in a context where time is. of the essence. This package accelerates the process with data: showing you where natural allies exist, what audience they can help you reach, what common grounds to explore, and how to frame a shared agenda.
Save time exploring opportunities and researching potential partners” objectives. Get a ready-made blueprint instead: shared objectives, potential points of tension, reach, and a narrative that can be pitched tomorrow.
Influence Activation Campaign
A full-cycle influence campaign: account reach audit, stakeholder mapping, activation strategy, planning, content production, reporting.
In Brussels, the noise can feel endless — press releases, newsletters, position papers, and self-promotional posts flood the channels. They push out what organisations want to say, but not necessarily what their audiences want to hear.
Our augmented campaigns flip the model: they’re built around what your target audiences are already discuss, care about, and share.
Instead of one-way messaging, we create campaigns built upon stakeholder interest mapping, across LinkedIn, X, BlueSky and earned channels, with content that sparks interaction and brings you measurably closer to your stakeholders.
Live Event Coverage
A live communication and social intelligence service for events you lead or simply matter to you — from industry conferences to high-level roundtables. We help you capture attention before, during, and after your event by combining social listening, content creation, and real-time insight reporting.
Your event is more than a moment — it’s a storytelling opportunity. We make sure your key messages resonate beyond the room, reaching journalists, policymakers, and digital audiences who couldn’t attend.
We merge creative activation with live monitoring. While your event unfolds, our team tracks engagement, identifies key voices, and produces shareable content in real time — ensuring your event drives visibility, not just attendance.
Topic Momentum & Influence Tracking
An always-on monitoring system that tracks the momentum of your priority topics across social, press, and institutional sources — showing when and where conversations start to accelerate and who shapes dominant narratives.
Brussels-relevant stakeholders generate more information than any comms team can process. We filter the noise and surface only the signals that matter to your sector – early enough to act (or not to act, if it simply isn’t worth the trouble).
Instead of reactive information overload, you get a strategic radar: what’s trending, what’s next, and how to position yourself as a thought leader. We combine data analysis with contextual interpretation — detecting not just the volume of attention, but its trajectory and implications for influence.
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Who we are
Antoine Khaitrine
Antoine co-founded Licter and leads the agency’s data and technology division. With a background in analytics and information systems, he has designed Licter’s proprietary monitoring tools used by major brands, institutions, and the French Presidency. His expertise lies in transforming complex digital data into structured intelligence that helps clients anticipate trends, manage reputations, and drive influence at scale.
Adrien Krebs
Adrien is the co-founder of Licter and leads the agency’s client partnerships and strategic development. With a background in digital communications and political strategy, he has helped position Licter among Europe’s most innovative social intelligence firms. His focus: turning complex social data into actionable insights that drive visibility, trust, and influence.
Thomas Bauwens
Thomas leads Licter Europe, bringing over fifteen years of experience in EU communications, public affairs, and digital strategy. Based in Brussels, he has guided European associations, corporates, and NGOs in turning complex policy and science into stories that earn attention and trust. At Licter Europe, he bridges advanced social listening with strategic activation — helping clients transform insights from the online conversation into influence across the EU ecosystem.
Want to explore your options?
No big commitments - just tangible, measurable impact
They already trust Licter
